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01 — CREATIVE PRODUCTION

End-to-end creative production for brands and campaigns, from concept and planning to execution and final delivery.

  • Creative concepts & campaign development

  • Production planning & coordination

  • Social-first content production

  • On-set creative supervision

  • Full-service photo & video production

Winter Film Set

02 — ART DIRECTION & CREATIVE DIRECTION

Developing visual concepts and creative identities that translate brand values into compelling visual stories.

  • Art & creative direction

  • Visual storytelling

  • Moodboards & visual concepts

  • Campaign direction

  • Creative development

03 — PHOTOGRAPHY & VIDEOGRAPHY

Creating distinctive imagery and films for fashion, beauty and lifestyle brands.

  • Campaign & editorial photography

  • Product & beauty photography

  • Brand films & campaign videos

  • Social media content & reels

  • Behind-the-scenes production

04 — AI VIDEO & CREATIVE AI

Integrating AI-driven tools and techniques into modern visual production.

  • AI video creation

  • AI-assisted visual concepts

  • Creative experimentation

  • Hybrid production workflows

  • AI integration for content creation

Photography Studio Setup

05 — CREATIVE & BUSINESS CONSULTING

Supporting brands and creative departments in developing more effective creative processes and production structures.

  • Content strategy

  • Creative workflow development

  • Production structures & optimization

  • AI integration into existing processes

  • Creative team consulting

06 — 1:1 & GROUP SESSIONS

Professional sessions for photographers, videographers, Art Directors and Creative Leads looking to develop their creative direction and careers.

  • Creative development & visual storytelling

  • Portfolio reviews & positioning

  • Career direction & personal branding

  • Production knowledge & workflows

  • Navigating the evolving creative industry

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I’m Anna, a freelance Art Director, Photographer, Creative Producer and AI Videographer, working with fashion, beauty and lifestyle brands.

I develop and deliver social-first content and marketing campaigns — from the initial creative idea to concept development, art direction, production, photography, video, AI, post-production and final delivery.

Working both behind the camera and as a creative lead, I bring together the right concept, people and production to create distinctive visual content that connects with audiences and works across today’s digital platforms.

Alongside creative production, I support brands and creative departments through consulting, professional guidance and the integration of AI into creative workflows.

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